Exciting news for the floral industry: the Campanulove promotion plan has been approved!
Naaldwijk, February 2025 – We are proud to announce that the Campanulove promotion plan for 2025–2026 has been approved with a remarkable 84% of the voting turnover in favor! This means that over the next two years, we’ll continue building on the solid foundation laid last year, making Campanulove even more visible and recognized across the industry.
The past year has shown just how beloved Campanula has become. With its elegant bell-shaped blooms and symbolic meaning of gratitude and love, this versatile cut flower is winning hearts throughout the floral sector. Thanks to the support of our dedicated growers, suppliers, and creative partners, we’re now able to further expand the reach of this campaign.
We are excited to guide this next phase and work closely with the industry to grow the Campanulove brand.
What’s ahead?
- New campaigns and promotions to broaden visibility
- Collaborations with florists, growers, and wholesalers
- Inspiring content and marketing efforts to drive demand
To make this possible, we’re focusing on:
✔ Stronger digital presence
✔ Creative content production
✔ Strategic partnerships and promotion
✔ Continued investment in quality and vase life research
In the coming months, we’ll share updates on all planned activities and initiatives.
This project is supported by all Campanulove suppliers, Royal FloraHolland, breeders and propagators including Sakata Ornamentals EMEA, Florensis Cut Flowers, Evanthia, PanAmerican Seed, Kwekerij Stadsland, and creative agencies StudioBlauw BV and PUCKSOLANGE.
Follow Campanulove on social media: @CampanuloveFlowers and #Campanulove, or visit Campanulove.com soon for more.
For more information, contact:
Manon Schippers-Poot
Product Manager Cut Flowers
manonpoot@royalfloraholland.com
+31 (0)6 15 20 37 34